Give Players a Reason to Come Back

Getting players through the door is only the beginning. The next challenge is giving them a reason to come back.

You’ve captured the player.

They’re in your database.

They’ve interacted with your loyalty program.

Now comes an even more important question:

What brings them back?

For route and skill game operators, increasing visit frequency can have an enormous impact. You don’t necessarily need every player to dramatically change their behavior.

Sometimes, getting an active player to make one more visit is the opportunity.

And one of the best ways to encourage that next visit is to make loyalty something players actually want to participate in.

Give Players Something to Look Forward To

A loyalty program shouldn’t feel like a database with points attached to it.

It should create experiences.

Something to win.

Something to play.

Something to earn.

Something to anticipate.

RoboRewards gives operators multiple ways to build those experiences into their loyalty strategy.

Instant Wins can give players the excitement of finding out immediately whether they’ve won.

Spin Wheel adds a familiar interactive game experience to a promotion.

Keep or Climb Trivia introduces another layer of gamification, giving players something more engaging than simply receiving another marketing message.

And Sweepstakes can give players a reason to participate repeatedly as they work toward additional opportunities to win.

Each tool works differently, but they’re all designed around the same basic idea:

Give players another reason to engage.

Turn Loyalty Into an Experience

There’s an important difference between receiving a promotion and participating in one.

A traditional marketing message might say:

“Come visit us.”

Gamification gives the player something to do.

Spin.

Answer.

Enter.

Earn.

Win.

That interaction can make the loyalty relationship feel more active.

Instead of marketing happening to the player, the player becomes part of the experience.

And when players enjoy participating, you have another opportunity to give them a reason to do it again.

Use Instant Gratification to Create Excitement

Not every reward needs to take weeks or months to earn.

Sometimes the excitement comes from knowing something could happen right now.

That’s where Instant Wins can become especially useful.

A player participates and immediately discovers whether they’ve won.

There’s no long waiting period.

No complicated process.

Just an immediate result.

That can create a quick moment of excitement during today’s interaction—and another reason to pay attention to the next opportunity.

Create Reasons for Another Visit

The strongest promotion doesn’t necessarily end when today’s visit ends.

It can help plant the seed for the next one.

A player may have another opportunity to participate tomorrow.

Another chance to enter a sweepstakes.

Another Spin Wheel opportunity.

Another trivia experience.

Another chance to win.

Now today’s interaction has created anticipation for something that hasn’t happened yet.

And that’s exactly where loyalty can begin influencing visit frequency.

Keep the Experience Fresh

Running the exact same promotion indefinitely can eventually lose its impact.

Players know what to expect.

The novelty disappears.

Engagement can begin to decline.

Having multiple promotional and gamification tools gives operators the ability to change the experience.

One campaign might feature an Instant Win.

Another might use Spin Wheel.

Another could incorporate Keep or Climb Trivia.

A larger promotion could revolve around a Sweepstakes.

The objective isn’t to overwhelm players with constant promotions.

It’s to keep the loyalty experience interesting enough that players continue paying attention.

More Visits Don’t Have to Start With Bigger Discounts

When operators want more traffic, the instinct can be to immediately offer a bigger discount or give away something more valuable.

But sometimes engagement itself can be part of the incentive.

A game.

A chance to win.

A challenge.

Progress toward an opportunity.

These experiences can create reasons to interact without making every campaign dependent on increasingly expensive offers.

That gives operators more ways to encourage player activity while protecting the economics behind the promotion.

Give Players a Reason to Ask, “What’s Next?”

The end of today’s visit shouldn’t necessarily be the end of the conversation.

With Instant Wins, Spin Wheel, Keep or Climb Trivia, Sweepstakes, and other interactive experiences, RoboRewards can help operators continually create something players can participate in.

Something happening today.

Something coming tomorrow.

Something worth checking again.

When players have another experience waiting for them, you have another opportunity to bring them back.

More Visits Start With More Reasons to Return

Don’t just reward the visit that already happened. Create an experience that gives players a reason to make the next one.

Learn how to Reach Players Before They Start to Disappear next.