Turn More Visitors Into Loyalty Members

They’re already walking through the door. The question is: are they joining your player database?

For route and skill game operators, growing your player base doesn’t always start with finding more people.

Sometimes, the opportunity is already standing inside your locations.

Every day, players walk through the door, interact with your games, and leave without ever becoming part of your loyalty database.

Once they’re gone, your opportunity to continue that conversation becomes much more difficult.

That’s a missed opportunity.

Turn Anonymous Visitors Into Known Players

Think about the difference between an anonymous visitor and a RoboRewards member.

An anonymous visitor may walk in today, enjoy the location, play, and leave.

You don’t know who they are.

You can’t communicate with them after the visit.

You can’t easily give them another reason to return.

And you may never know whether they come back.

Once that visitor becomes a loyalty member, the relationship changes.

Now you have an opportunity to continue engaging that player long after today’s visit is over.

Make It Easy to Join

One of the biggest barriers to loyalty enrollment is friction.

If joining requires too many steps, players may simply decide it isn’t worth the effort.

That’s why RoboRewards gives operators multiple ways to capture players and let them join in the way that’s most convenient for them.

A player can enroll in-house through a RoboRewards Kiosk, providing an immediate opportunity to join while they’re already at the location.

Players can also connect through RoboRewards Mobile Apps or the Member Wallet website, putting the loyalty experience directly on the devices they’re already using.

And SMS Keywords can make enrollment as simple as sending a text.

Different players may prefer different ways to engage.

The important thing is removing unnecessary barriers between an interested visitor and your player database.

Give Them a Reason to Take the First Step

Making enrollment easy is only half of the equation.

Players also need a reason to join.

Instead of simply asking someone to “sign up for our loyalty program,” give them an experience worth joining.

Points.

Rewards.

Sweepstakes.

Games.

Special promotions.

Exclusive opportunities.

Now enrollment isn’t just another form to complete.

It’s the player’s entry point into an experience that offers something in return for participating.

Don’t Make Enrollment Depend on Your Staff

Employees can certainly help promote a loyalty program.

But your entire player acquisition strategy shouldn’t depend on someone remembering to ask every visitor to join.

Staff gets busy.

Shifts change.

Locations operate differently.

And across a large route, consistency becomes increasingly difficult.

Tools like the RoboRewards Kiosk, Mobile Apps, Member Wallet, and SMS Keywords create additional enrollment paths that don’t require an employee to personally manage every signup.

That means opportunities to capture players can continue throughout the day.

One Enrollment Creates Many Future Opportunities

Adding another player to your database isn’t valuable simply because your membership count increased by one.

It’s valuable because of what that relationship can create next.

Another communication.

Another promotion.

Another reward.

Another visit.

Another opportunity to re-engage.

Another opportunity to generate revenue.

The first enrollment opens the door to everything that follows.

That’s why capturing more of the traffic you’re already receiving can be one of the simplest ways to strengthen your loyalty strategy.

Start With the Players Already Walking Through Your Doors

Before spending more money trying to find new players, ask a simpler question:

How many of the players already visiting your locations are you actually capturing?

Then make it easy for them to join.

At the kiosk.

On the app.

Through the Member Wallet.

By text.

The more enrollment paths you create, the fewer opportunities you leave behind.

More Players Start With Better Capture

Every visitor is an opportunity. Give them an easy reason—and an easy way—to become part of your player database.

Discover how Your Best Source of New Players May Be Closer Than You Think next.