Your Best Source of New Players May Be Closer Than You Think

Your existing players—and the people already engaging with your marketing—can help introduce your locations to an entirely new audience.

When operators think about growing their player database, the first instinct is often to look outward.

More advertising.

More promotions.

More marketing dollars.

More ways to reach people who have never visited before.

Those strategies certainly have their place. But some of your best opportunities for finding new players may already be within reach.

Your existing players and your existing marketing audience.

RoboRewards gives operators tools to turn both into additional sources of player acquisition.

Your Players Have Networks of Their Own

Every active player has friends, family members, coworkers, and social connections.

When someone enjoys an experience, wins a reward, participates in a promotion, or simply has a good time, there’s a natural opportunity for them to tell someone else about it.

That’s powerful because a recommendation from someone you know feels very different from another advertisement.

It comes with something traditional advertising can’t easily buy:

Trust.

The challenge is turning that natural word-of-mouth into something you can actually encourage and track.

Turn Referrals Into a Player Acquisition Tool

Instead of simply hoping players tell their friends, RoboRewards includes Friend Referring capabilities directly within the platform.

That gives existing members an easy way to introduce others to the loyalty program.

The concept is simple:

An existing player shares the opportunity.

A friend discovers the program.

That friend joins.

The friend who made the referral also receives rewards, either points, an offer, or both.

Now one player relationship has helped create another.

And once the new player becomes a member, they can begin participating in the same loyalty experience—and potentially introduce people from their own network.

That creates the possibility of a powerful growth cycle.

Players helping you find more players.

Extend Acquisition Beyond Your Locations

Your physical locations aren’t the only places where potential players can discover you.

They’re also spending time online.

That’s why digital acquisition can play an important role in growing your database.

With Facebook Lead Ads, operators can create campaigns designed to capture interested prospects directly from Facebook.

Instead of digital advertising being limited to impressions, clicks, or general awareness, it can become another path toward building an identifiable player audience.

A prospect sees something that catches their attention.

They respond.

They accept the advertised offer and immediately join the database and sales marketing automation efforts.

Now your player database can grow even before someone walks through the door.

Give People Something Worth Sharing

Whether you’re reaching someone through an existing player or through a digital campaign, the offer still matters.

People need a compelling reason to take action.

A sweepstakes.

A special promotion.

A chance to earn rewards.

An exclusive opportunity.

Something interesting enough to make an existing player think:

“I should send this to a friend.”

Or make someone scrolling through Facebook think:

“I want to know more about this.”

The stronger the reason to participate, the stronger the acquisition opportunity becomes.

Think Beyond the People You Already Know

Your player database tells you how many members you’ve captured.

It doesn’t tell you the full size of the audience within your reach.

Every existing player has connections outside your database.

Every digital campaign can introduce your loyalty program to people who haven’t discovered your locations yet.

RoboRewards helps operators create paths that bring those audiences into the same player ecosystem.

That’s how your existing reach can begin opening doors to more players than you realize.

Let One Player Lead to the Next

Growing your player database doesn’t always mean starting from zero every time you want another member.

Your existing relationships can help create new ones.

Your digital audience can become a source of future players.

And when those acquisition channels continually feed new members into your loyalty program, growth becomes less dependent on finding every new player manually.

More Players Can Start With the Players You Already Have

Give your players something worth sharing. Give new prospects something worth joining. Then make it easy for one relationship to lead to the next.

Learn how to Turn Player Acquisition Into an Ongoing Growth Engine next.